Reputation to Protect
Magic Edition is interesting because they are not only a boutique but also produce several house clothing lines. Magic Edition imports and sells high end European brands to the discerning moms of Seoul. So they definitely know quality and latest European kids fashion. This knowledge translates well into aesthetic and quality of their house lines.
lets play
Magic Edition’s house line looks very similar to that of European kids fashion. However there’s a real emphasis on comfort. I feel like a lot of foreign clothing the newest trend is androgynous. Today popular clothes can be unisex. I really l love that they make some of their clothes super feminine. Once again I am big fan of comfort, because kids can be really carefree. Kids can just be kids, get messy and they will still look good.
I love how girls and boys can wear Magic Edition’s clothes interchangeably.
